ABOUT
Serto – Founder & Creative
Before building MOVA, Serto spent years as a Senior Consultant at EY – learning how big businesses think, move, and scale. He took that foundation and built something different with it.
As founder of ndo.club one of the biggest run clubs in Germany and of MOVA, he sits at the intersection of street culture, sport, and brand strategy. He writes concepts, pitches ideas, connects the right people, and sees every project through to delivery.
He's also a certified Hyrox coach and competitive Hyrox PRO athlete – which means he doesn't just market sport culture, he lives it.
His work spans creator activations, campaign productions, and brand partnerships – including collaborations with Nike and more.
Based in Dubai. Built for brands that want to move culture, not just market to it.
RICO - Founder, ARTIST
Rico is a founder, artist, and agency owner building where sport and culture meet.
He runs FYNE, a boutique talent and model management agency, while growing his own personal brand across music, fashion, and creative direction. He knows both sides, being the talent and building the platform.
With MOVA, he brings that mindset into sport. Not just workouts, but sessions with cultural relevance. Not just training, but real community. A space where athletes, creatives, and ambitious people connect naturally.
Based in Cologne , Rico moves between worlds — sport, brand, art, business — and that mix is exactly what shapes MOVA.